Why the US will not attain the gates on July 4th

Biden’s government says it will miss its July 4th vaccination target

All that free beer, donuts, and baseball tickets won’t be enough to keep up with the pace of vaccinations.

President Joe Biden’s goal of getting at least one shot in the arms of 70% of US adults before the July 4th holidays is missed.

According to a CNBC analysis of CDC data, by then about 67% of adults will be at least partially vaccinated at the current vaccination rate.

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The president said he hoped Independence Day would mark a turning point in the pandemic.

Yet vaccination efforts have come up against a wall in some states, despite the fact that the Delta variant of the disease is rapidly spreading across the country.

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From Krispy Kreme to cold money, there is now no shortage of incentives to entice Americans into the Covid vaccine. But vaccination rates stay below 70% and are likely to stay there, according to Iwan Barrankay, professor of business and public policy at Wharton.

“These incentives are a great idea and they are very engaging, but there is simply no evidence that these incentives address the barriers,” Barankay said.

“We get into a population of people who are vehemently against it or who have a life situation that is too complicated,” he said. This group will not be swayed by vaccine sweeteners like cash gifts, sports tickets and free food, he added.

For some, socio-economic barriers remain, such as childcare or time off work to get vaccinated.

Barrankay has spent years researching what works to encourage patients to take their medication. Financial incentives are not compelling for patients with complicated lives, he said. Low income, inadequate housing, lack of transportation, and caring for others in the household are all factors that can get in the way.

In some cases, there is no incentive that you can offer people.

Ivan Barankay

Wharton professor

For others, there are also behavioral barriers, including skepticism about the vaccine, that can be even more difficult to overcome.

“In some cases, there is no incentive you can give people,” Barankay said.

Some Americans, especially those in black, Hispanic, and rural communities, are more reluctant to get Covid vaccinations.

“People are influenced by others around them,” said Barrankay. “If you can change someone’s behavior in a community, it has a multiplier effect, but it is much more difficult work.”

Still, as vaccination rates plateau, public and private groups continue to increase the stakes – from million dollar payouts and even marijuana or a lap around a NASCAR track – to encourage more vaccinations.

In May, Maryland hosted the first of its $ 40,000 lottery draws for people who were vaccinated. Forty consecutive days of the drawing for a prize of $ 40,000 will end on July 4th with a final drawing for a payout of $ 400,000.

Ohio also hosts a series of cash prize draws with its own “Vax-a-Million” contest.

In the private sector, Krispy Kreme was one of the first in March to introduce a nationwide Covid vaccine incentive, offering a free glazed donut to every adult with a vaccination card. The company said it has already given away more than 1.5 million donuts. (The offer is still valid for the rest of the year.)

And Anheuser-Busch recently said it would buy “a round of beer” to anyone over the age of 21 once Biden’s 70% target is reached on July 4th.

A handful of states have reported that vaccination incentive programs have increased local vaccination rates in some populations following recent declines.

For its part, Ohio said its vaccination rates doubled in some counties after the state vaccine lottery was announced.

Recent data shows that the Gambit could be effective with certain groups and have few overall drawbacks, according to a Morning Consult report.

The survey of 2,200 adults, including nearly 1,600 unvaccinated people, found that men are more likely than women to say that these offers would get them to sign up for a vaccination.

Democrats, more than Republicans, also said they were more likely to get vaccinated if they could get free goods or services, and when broken down by generations, millennials were the most likely to say that certain freebies would encourage them to get vaccinated.

A separate survey by Blackhawk Network found that money is the most popular motivator over a sweepstakes, paid time off, free food or drink, or other commodity.

About 66% of unvaccinated adults said they would accept a monetary incentive, and 44% said they would even get vaccinated for $ 100 or less. Blackhawk Network surveyed more than 3,000 adults in June.

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